Husky Mobile: When Your Phone Bill Funds the Dawgs

College football’s never short on creative ways to make money, but the University of Washington just jumped into a lane nobody saw coming: cell phone service.

On August 27th, UW officially launched Husky Mobile — a T-Mobile–powered plan built for students, faculty, staff, and fans that turns your monthly bill into direct support for the program. No contracts, no gimmicks. Just cheaper service wrapped in purple and gold, with a cut going back to Husky Nation.

How It Works

• Pricing: Plans range from $15 to $45/month depending on whether you’re a student, staffer, or fan.
• Contribution: Every bill includes a built-in donation. Example: the $45 plan kicks back $3.15 a month to UW Athletics, scholarships, or student funds.
• Keep Your Gear: Customers bring their own phones and numbers, so no messy switchovers.
• No Contracts: Cancel or change anytime.

It’s essentially a rebranded T-Mobile plan with Husky-only perks — meaning UW gets guaranteed revenue streams every time fans pay their bill.

The Perks

Husky Mobile isn’t just about phone coverage; it’s tied into the game day experience:

• Fast Pass: Skip the lines at Husky Stadium by flashing your Husky Mobile phone.
• Seat Upgrades: Surprise same-day upgrades to get fans closer to the field.
• Premium Giveaways: Chances to run out with the team or score sideline access.

Think of it like a loyalty program on steroids, but for fans who live and breathe purple.

Where the Money Goes

Subscribers choose which fund their contributions support:

• Go BIG Athletics Fund – training, facilities, and recruiting.
• UW Scholarship Fund – financial aid for students.
• UW Student Fund – wellness, leadership, and campus life initiatives.

So whether you’re a die-hard Dawg or just looking for a student discount, you know your bill’s putting gas in the tank for UW.

The Pitch

• UW AD Pat Chun: Called it an “industry-first” way for fans to support Husky sports while partnering with a hometown brand.
• T-Mobile Execs: Highlighted their 5G muscle and bragged that Husky Mobile rides on America’s biggest network.
• Collegiate Mobile: Labeled it a response to the new economics of college sports. Translation? NIL and facilities don’t pay for themselves.
• Learfield: Framed it as another way to innovate and drive value for fans.

UNC’s Take

This is wild and low-key genius. On one hand, it feels odd: “Husky Mobile” sounds more like a scooter rental than a phone plan. On the other, it’s a built-in donor pipeline disguised as a utility bill.

Fans get discounted coverage, UW gets recurring revenue, and T-Mobile sneaks its brand even deeper into the sports world. If you’re a Husky student paying $25 a month for unlimited data and skipping stadium lines on Saturdays? That’s a win.

Bottom line: UW just turned paying your phone bill into a booster club move. And in the new college football economy, that’s about as on-brand as it gets.